Smart technology has evolved and is still
evolving, the interactive qualities that are brought to us by these products
allow us to control them through the internet. Smart technology stands for
‘self monitoring analysis and reporting technology, being used to protect and
prevent errors by monitoring and analysing your hard drive. Smart technology
has a substantial amount of benefits such as conserving energy, an unparalleled
level of security and it saves money. Each device outputs a small amount of data,
no matter how big or small, so many new products on the market at the minute allow
our data to be collected from the standard smartphone, to even our toothbrushes.
Here are some common examples of Smart
technology:
Smart phones:
Since the first iPhone (which was the
first/most popular smartphone) the world has evolved, can you go about your
daily life without a smartphone? The iPhone allows you to make phone calls,
text through apps (using internet), take live images, pay contactless for items
in a shop using just your fingerprint or face identification and many more.
This device is closer to a computer than a phone.
Smart TV:
Smart TV’s are obviously just like your
regular television, however they are connected to the internet allowing the
user to see online content, along with apps, such as Netlfix, Youtube, and
social media platforms like Facebook.
What impact does it have on humans?
Smart technology allows people to have
more control over their homes improving their security, with the home smart
alarm allowing you to have full view of your house from your smart phone when
you are not there. Despite smart technology being used for good it can also be
seen a luxury, with smart TVs and iPhone being able to control things around
your house without actually have to get up and do it yourself, causing less
stress but also permitting us to not actually interacting with the real world.
How they use our personal data/ what its
used for..
A huge conversation when it comes to
products like this is how is our privacy protected? What about our personal data?
Big Data is transforming the way businesses trade and impacting our lives along
the way. Everything we do from listening to a music app to ordering an item
online is leaving a digital trace, which is then analysed by others, increasing
the volume of data on a daily basis.
Reading allowed me to see the impact and
roles of customer data, Earley says that “the more we know about our customers,
the better we can provide value”[1] in
Earleys report he speaks of the CDPI Customer Data Platform Institute and how
the data allows them to see what sort of customer they are just through things
like site visits and social media interactions giving marketers a 360 degree
view of their customers. This then gives them the information they need to then
see who their audience is and how they should create campaigns and marketing
strategies.
What effect does this have on the
creative industries?
Evolving technologies like Smart
technology and Artificial intelligence do have an impact on the creative
industries in a positive and negative way such as AI allows creators to see content
more effectively with audiences. The data learns the user’s preferences so that
when it comes to watching something or buying something you have a tailored
view to things you would usually look for. This helps the industries because
the user will remember their experience and want to use the site again.
With the Christmas period in full swing, Google released their new advert for their Google Assistant, called Home Alone Again with the Google Assistant, the advert recreates the infamous film Home Alone even using the actor Macaulay Culkin. The advert as a whole is intertextualised to grab the consumers attention, which it did racking up 38 million views in just over two weeks. The advert is perfect for Googles target audience as the people who would have watched and loved Home Alone when first released are now grown up and probably at the age where you would need an ‘assistant’. The reason why this links to my topic of smart technology is because the advert shows the use of the product, which you speak to and it will tell you things such as saying “hey google, tell me where the nearest coffee shop is” the data inputted into the google assistant registers your location, how you would get there, how long it is going to take, etc. This displaying exactly how personal these ‘smart’ products can be.
My view on smart technology as a whole is
very positive, I really enjoy this movement and rise of technology, I think it
is shaping technology for the better and making it more and more interesting,
even if I don’t have or use half of the products its is very interesting to see
them be brought to life and the way creatives come up with cool marketing
techniques to show them to the world.
Bibliography:
Cocorocchia,
C. (2018). How do emerging technologies affect the creative economy? Available:
https://www.mckinsey.com/industries/media-and-entertainment/our-insights/how-do-emerging-technologies-affect-the-creative-economy.
Last accessed 1st nov, 2018.
Earley, S
(2018). The Role of a Customer Data Platform. USA: the IEEE
Computer Society. 50-52.
Oaks, J.
(2014). How Technology Is Changing Our Homes and Lives.Available: https://www.socialmediatoday.com/content/how-technology-changing-our-homes-and-lives.
Last accessed 1st nov,2018.
Tegmark, M. (2016). Benefits and risks of
artificial intelligence. Available:
futureoflife.org/background/benefits-risjs-of
artificial-intelligence/?cn-reloaded=1&cn-reloaded=1. Last accessed 1st November,
2018.
Earley, S
(2018). The Role of a Customer Data Platform. USA: the IEEE
Computer Society. 50-52.
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